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The Vegocracy report


The Vegocracy Report 2023 identified a gap in awareness, knowledge and intention around the need to eat greener for both nutrition and sustainability. 

Two big challenges unite us across the globe in 2024: climate and health. The food we eat plays a crucial role in preserving ourselves and our planet; hence, we must change our eating behavior.

We believe that behavioral change will be the world’s biggest challenge (and opportunity!) this year, and we are focusing on this topic in The Vegocracy Report 2024. After setting the scene and identifying the green gaps in our previous reports, we now want to delve deeper into how we drive the change we need to see. We know that one individual can have a considerable impact on their carbon footprint (even though 25% of all recipients in this year’s study think they can’t). So, what must the food industry do, together with suppliers, opinion leaders, decision makers and journalists, to support the necessary food system shift on a human level? 

How can we drive a behavioral change in eating habits?

That is the key question we seek to answer in this report: to inspire companies, politicians, decision makers, influencers, and all 8 billion people living on Earth to initiate personal changes in order to support significant shifts in food systems.

We hope this Vegocracy Report will serve not only as a point of inspiration, but also as a practical guide to drive real change. Starting here. Starting now.


Time is running out to reverse the catastrophic outcome of climate change. The United Nations’ Paris Agreement has called on the global community to work hard to reduce carbon emissions across all countries and industries. It’s no longer a secret that the food we eat accounts for 30% of the global carbon dioxide emissions and this has to shift in the interest of supporting the planet’s health and future.

So, for the 2023 Vegocracy Report, we wanted to ask - how much do we really know about eating green? Why are we not eating more sustainably?
Is this a result of the cost-of-living crisis? And how can we help break these barriers down? One individual can have a considerable impact on their own carbon footprint, and to achieve the food system shift needed a wider political-economic change of mindset needs to become a reality.

And the big question for 2023 is, how do we close the green gap? A gap in knowledge, intention and awareness around the need to eat greener, both for nutrition and sustainability.
It is our hope that this year’s Vegocracy Report can serve as a real point of inspiration throughout the food industry to demonstrate exactly why we can, and should, be doing more to support the food systems shift. We need to address the green gap globally, otherwise it’ll be too late to act. But we still have time.


Last year we found that there is an apparent link between the food we consume and how we feel. That’s why we set out to examine just how our diet affects our health and life quality. What is apparent is that not everyone has the opportunity to eat healthy. Many people do not eat fresh fruit and vegetables on a regular basis, some due to lack of inspiration or because they simply cannot afford it.

Picadeli is on a mission to democratize healthy food by making it more accessible, affordable and appetizing. Because eating healthy should not be a privilege, it should be every human beings’ right. Read the full report here below.